November 8, 2011
From The Atlantic, this article features a conversation with Kevin Dooley, Senior Sustainability Scientist and Professor of Supply Chain Management, W.P. Carey School of Business. Dooley also serves as Academic Director of the Sustainability Consortium. Dr. Dooley is a world-known expert in the application of complexity science to help organizations improve. He has published over 100 research articles and co-authored an award winning book, "Organizational Change and Innovation Processes."
In this article, Dooley discusses how most people are largely unaware of the life cycle of products they purchase and how smart companies already know that the next competitive landscape is about being more sustainable.