PASADENA, CALIF. (March 14, 2011) -- Clean Agency, a research-based consulting firm that provides consumer product companies with life cycle assessment, carbon footprint and product packaging solutions, has become a member of the Sustainability Consortium. Clean joins a diverse group of retailers, manufacturers, government, academic and public interest groups working to reduce the environmental and social impacts associated with global consumption.

“Joining the Sustainability Consortium is an important step in our continued effort to leverage the power of business to create impactful solutions to global environmental issues,” said Seri McClendon, chief executive officer, Clean Agency. We’re eager to contribute our research expertise and to work with other consortium members to reduce negative impacts on our natural resources and influence consumption towards a more sustainable future.”

“We are pleased to welcome Clean Agency into the Sustainability Consortium, and we look forward to a fruitful and productive partnership ahead,” said Dr. Kevin Dooley, co-director of the Sustainability Consortium. “Clean will contribute an experienced team of experts focused on a scientific approach to building a new generation of products and supply networks that address environmental, social and economic imperatives.”

The Sustainability Consortium was established as a means to tackle the challenge of sustainability in the face of unprecedented growth. As consumers become more sophisticated about their purchasing decisions, and as natural resources become more limited, the Consortium is dedicated to driving innovation so consumers are empowered to consume in a more sustainable way.

ABOUT CLEAN AGENCY:

Clean is a research-based consulting firm specializing in sustainable business solutions for global consumer goods companies. Clean’s cutting edge marketing and PhD-level research team with expertise in life cycle assessment, carbon foot printing and sustainable packaging helps businesses measure their impact on the environment and implement innovative strategies that cut costs, improve efficiency, increase sales and drive industry leadership. Visit www.cleanagency.com for more information.

ABOUT THE SUSTAINABILITY CONSORTIUM:

The Sustainability Consortium is an independent organization of diverse global participants that work collaboratively to build a scientific foundation that drives innovation to improve consumer product sustainability. It develops transparent methodologies, tools and strategies to drive a new generation of products and supply networks that address environmental, social and economic imperatives. The Sustainability Consortium advocates for a transparent process and system, not individuals or organizations. Arizona State University and the University of Arkansas jointly administer the Sustainability Consortium. Learn more at www.sustainabilityconsortium.org.

The Sustainability Consortium is a part of the Global Institute of Sustainability at Arizona State University (ASU); and the Applied Sustainability Center at the University of Arkansas. The Global Institute of Sustainability is the hub of ASU’s sustainability initiatives and home to the first of its kind School of Sustainability; it works to advance research, education, and business practices for an urbanizing world (http://sustainability.asu.edu).

The Applied Sustainability Center at the University of Arkansas leads organizations in the retail and consumer goods industries toward sustainable practices that support an economy built around people, planet, and profit. The center is part of the Sam M. Walton College of Business and serves multiple disciplines across campus (http://asc.uark.edu).