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Alaina Zanin

Alaina Zanin

Assistant Professor, Hugh Downs School of Human Communication, College of Liberal Arts and Sciences


Hugh Downs School of Human Communication
Arizona State University
PO Box 871205
Tempe, AZ 85287-1205


  • Senior Global Futures Scholar, Julie Ann Wrigley Global Futures Laboratory
  • Assistant Professor, Hugh Downs School of Human Communication, College of Liberal Arts and Sciences


Alaina Zanin is an assistant professor in the Hugh Downs School of Human Communication at Arizona State University. Her research lies at the intersection of the disciplines of health and organizational communication. One of her research articles collected farmer and consumer surveys from five regional farmers markets (e.g., urban, rural, suburban) to assess cultural motivations for buyer and vendor participation in the markets. Additionally, Zanin has worked on health intervention campaigns as well as large internally and externally funded grants, including a multi-million dollar grant by the NCAA to change the culture of concussion reporting among collegiate athletes. The project includes the design of a persuasive message campaign and intervention video aimed at increasing athlete concussion reporting behavior. Her recent work has been published in the Journal of Applied Communication Research and Qualitative Health Research



  • PhD, Communication Studies, University of Oklahoma, 2015
  • MS, Organizational Communication, Murray State University, 2009
  • BA, Journalism, Murray State University, 2008


Journal Articles

In Press

Ruston, S. W., J. K. Kamrath, A. C. Zanin, K. Posteher and S. R. Corman. Performance versus safety: Understanding the logics of cultural narratives influencing concussion reporting behaviors. Communication & Sport DOI: 10.1177/2167479518786709. (link )

Zanin, A. C. and R. S. Bisel. Concertive resistance: how overlapping team identifications enable collective organizational resistance. Culture and Organizations DOI: 10.1080/14759551.2019.1566233. (link )

Zanin, A. C., J. K. Kamrath, S. W. Ruston, K. A. Posteher and S. R. Corman. Labeling avoidance in healthcare decision-making: How stakeholders make sense of consussion events through sport narratives. Health Communications DOI: 10.1080/10410236.2019.1598742. (link )


Zanin, A. C. and C. W. Piercy. 2019. The structure of community-based mental health care: A duality analysis of a volunteer group's local agency. Qualitative Health Research 29(2):184-197. DOI: 10.1177/1049732318786945. (link )


Zanin, A. C. 2018. Structuring bodywork: Control and agency in athlete injury discourse. Journal of Applied Communication Research 46(3):267-290. DOI: 10.1080/00909882.2018.1465578. (link )

Zanin, A. C. and R. C. Bisel. 2018. discursive positioning and collective resistance: How managers can unwittingly co-create team resistance. Management Communication Quarterly 32(1):31-59. DOI: 10.1177/0893318917717640. (link )


Bisel, R. C., A. C. Zanin, B. L. Rozzell, E. C. Risley-Baird and J. A. Rygaard. 2016. Identify work in a prestigious occupation: Academic physicians' local social constructions of distributive justice. Western Journal of Communication 80(4):371-392. DOI: 10.1080/10570314.2016.1159326. (link )

Hoelscher, C. S., A. C. Zanin and M. W. Kramer. 2016. Identifying with values: Examining organizational culture in farmers markets. Western Journal of Communication 80(4):481-501. DOI: 10.1080/10570314.2016.1163613. (link )

Hsieh, E., J. Bruscella, A. C. Zanin and E. M. Kramer. 2016. "It's not you need to live 10 or 20 years": Challenges to patient-centered care in gynecologic oncologist-patient interactions. Qualitative Health Research 25(9):1191-1202. DOI: 10.1177/1049732315589095. (link )

Zanin, A. C., R. C. Bisel and E. A. Adame. 2016. Supervisor moral talk contagion and trust-in-supervisor: Mitigating the workplace moral mum effect. Management Communication Quarterly 30(2):147-163. DOI: 10.1177/0893318915619755. (link )

Zanin, A. C., C. S. Hoelscher and M. W. Kramer. 2016. Extending symbolic convergency theory: A shared identity perspective of a team's culture. Small Group Research 47(4):436-472. DOI: 10.1177/1046496416658554. (link )

Book Chapters

In Press

Zanin, A. C. House of pain: A case of power and resistance within collegiate football culture. In: Bisel, R. S. and M. W. Kramer eds., Cases in Organizational Communication: A Life-Span Approach. Oxford University Press. ISBN: 978-0190925444.


Zanin, A. C. 2018. Metaphors in leadership. In: Heath, R. L. and W. Johansen eds., The International Encyclopedia of Strategic Communication, 3 Volume Set. Wiley-Blackwell. ISBN: 978-1-119-01071-5.


Bisel, R. S. and A. C. Zanin. 2016. Moral dissent in health care organizations. Pp. 119-133 In: Harrison, T. R. and E. A. Williams eds., Organizations, Communication, and Health. Routledge. ISBN: 978-1138853089.


Zanin, A. C. 2015. Chapter Sixteen: Really helping? Understanding volunteerism in a tornado relief effort. Pp. 109-114 In: Mize Smith, J. and M. W. Kramer eds., Case Studies of Nonprofit Organizations and Volunteers. Peter Lang Publishing Inc. New York, NY. ISBN: 978-1433126895.

Zanin, A. C. 2015. Playing the blame game: Negotiating loyalty tensions among teammates. In: Tucker, D. and J. Wrench eds., Casing Sport Communication. Kendall Hunt Publishing. ISBN: 978-1465288226.