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Alycia de Mesa

Alycia de Mesa

Instructor, School of Sustainability, College of Global Futures

Arizona State University
PO Box 876312
Tempe, AZ 85287-6312


  • Senior Global Futures Scholar, Julie Ann Wrigley Global Futures Laboratory
  • Instructor, School of Sustainability, College of Global Futures
  • PhD Student, Human and Social Dimensions of Science sndTechnology, Arizona State University


Alycia de Mesa's lineage is as a fourth generation of Arizona and a mixed-race American of Mexican, Apache of Chihuahua, MX, Japanese, British-German descent. She is the Assistant Director of Digital Equity & Social Impact at ASU Enterprise Technology, a Senior Global Futures Scholar for the Julie Ann Wrigley Global Futures Laboratory, School of Sustainability faculty instructor, and doctoral student with College of Global Futures. Alycia is a UNESCO Inclusive Policy Lab expert.

Her 25-year professional focus has been to help companies, organizations, and individual people succeed with brand development, marketing, communications, and storytelling for engaged outcomes. As a national and international brand and marketing advisor, she has worked with all sizes of business from Fortune 100 to start-ups as well as nonprofits and social ventures. She is a public speaker for corporations, non-profit, academic, and community organizations.

Alycia is the faculty instructor of communications & storytelling for ASU School of Sustainability graduate programs in Sustainability Leadership and teaches undergraduate courses in core sustainability topics. Alycia also served as an adjunct professor of marketing and entrepreneurship for business undergraduates at Benedictine University in Mesa from 2015-2020. At ASU, she has served as Associate Director of ASU Project Humanities initiative and a Research Professional for the NSF funded ASU ADVANCE program, supporting 2020-2021 and 2021-2022 faculty fellows cohorts.

Alycia is currently pursuing her Human and Social Dimensions of Science and Technology (PhD) doctoral degree from ASU School for the Future of Innovation in Society, where she is exploring the ethics and boundaries of Indigenous storytelling and counter mapping in context to emerging technologies and smartphones for traditional ecological knowledge restoration within borderlands Indigenous communities.


  • BA, Political Science (minor French Literature), Arizona State University


External Links



de Mesa, A. 2009. Brand Avatar: Translating VIrtual World Branding into Real World Success. Pagrave Macmillan. London, UK. ISBN: 978-0230201798.


Perry, A. and D. Wisnom III. 2003. Before the Brand: Creating the Unique DNA of an Enduring Brand Identity. McGraw-Hill Proessional. ISBN: 978-0071393096.

Lighting the Pathway Fellow, American Indian Science and Engineering Society (AISES), 2022

Travel Award, Culture Conservancy, 2022

Chi'chi Counter Mapping Project, Mini-grant winner, Humanities Lab Amplifier, 2022

Innovation Fellowship Volunteer Award, ASU Graduate and Professional Student Association, 2021

Amplifying Latina Voices: Street Designs for Livability in Mesa, grant award winner, ASU Changemaker Challenge Grant, 2021

ASU Sun Award, Arizona State University, 2020

Travel Award, Society for the Advancement of Chicanos/Lations and Native Americans in Science, 2020

Member, Mujeres Activas En Letras Y Cambio Social

Member, National Association for the Advancement of Colored People

Member, ASU Women's Council of Indigenous Doctoral Scholars

Member, Society for the Advancement of Chicanos/Hispanics and Native Americans in Science

Vice President and Member, ASU American Indian Graduate Student Association

Member, American Indian Society of Science and Engineering

Member, ASU Faculty Women of Color Caucus