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Andrew Mara

Andrew Mara

Associate Professor, College of Integrative Sciences and Arts


College of Integrative Sciences and Arts
Arizona State University, Polytechnic campus
7271 E. Sonorran Arroyo Mall, 230B
Mesa, AZ 85212-2780


  • Senior Global Futures Scholar, Julie Ann Wrigley Global Futures Laboratory
  • Associate Professor, College of Integrative Sciences and Arts


Mara is an associate professor in the College of Integrative Sciences and Arts. He is a User Experience researcher who investigates individual, institutional, cultural, and systems motivations for actions and activity. He is currently expanding his work on posthumanism and Irish diasporic identity to question how indigeneity is created and differentiated in digital spaces.


  • PhD, Rhetoric and Writing, University of New Mexico, 2003
  • MA, English, Pennsylvania State University, 1996
  • BA, English, University of Redlands, 1993


Journal Articles


Mara, M. and A. Mara. 2018. Blending humanistic and rhetorical analysis to locate gendered dimensions of Kenyan medical practitioner attitudes about cancer. Technical Communication Quarterly 27(1):93-107. DOI: 10.1080/10572252.2018.1401344. (link )


Mara, A. F. 2017. Framework negotiation and UX design. Communication Design Quarterly Review 5(3):48-54. DOI: 10.1145/3188173.3188178. (link )


Mara, A. and J. Jorgenson. 2015. Mutt methods, minimalism, and guiding heuristics for UX project management. International Journal of Sociotechnology and Knowledge Development 7(3):Art. 3. DOI: 10.4018/IJSKD.2015070103. (link )

Mara, M. and A. Mara. 2015. “Ireland on the waves: Colum McCann's TransAtlantic as intergenerational female Immram. Nordic Irish Studies 15:19-36. (link )

Mara, M., A. Mara and H. Steinmann. 2015. North Dakota State's rhetoric, writing and culture PhD. Programmatic Perspectives 7(1):87-105. (link )

Verzella, M. and A. Mara. 2015. Translocal pragmatics: Operationalizing postnational heuristics to locate salient cultural overlap. Rhetoric, Professional Communication and Globalization 7(1):12-28. (link )


Mara, M. and A. F. Mara. 2011. Finding an analytic frame for faculty-student interaction within faculty-in-residence programs. Innovative Higher Education 36(2):71-82. DOI: 10.1007/s10755-010-9162-8. (link )


Hershberger, A., M. Spence, P. Cesanni, A. Mara, K. T. Jorissen, D. Albrecht, J. Jeffrey and C. Lin. 2009. The ripple effect: Lessons from a reseasrch and teaching faculty learning community. Journal of Excellence in College Teaching 20(3):145-173. (link )

Mara, A. F. and B. Hawk. 2009. Posthuman rhetorics and technical communication. Technical Communications Quarterly 19(1):1-10. DOI: 10.1080/10572250903373031. (link )


Mara, A. 2008. Ethos as market maker: The creative role of technical marketing communication in an aviation start-up. Journal of Business and Technical Communication 22(4):429-453. DOI: 10.1177/1050651908320379. (link )


Brooks, K. and A. F. Mara. 2007. The classical trivium: A heuristic and heuretic for new media and digital communication studies. Kairos 11:Art 3. (link )


Mara, A. 2006. Pedagogical approaches: Using charettes to perform civic engagement in technical communication classrooms and workplaces. Technical Communications Quarterly 15(2):215-236. DOI: 10.1207/s15427625tcq1502_5. (link )

Book Chapters


Mara, A. 2018. Other-oriented rhetoric as posthuman witnessing of Wangari Maathai's arboreal networks. Pp. Chapter 3 In: Moore, K. R. and D. P. Richards eds., Posthuman Praxis in Technical Communication. Taylor & Francis Group. ISBN: 9781351203067.


Mara, A. and M. Mara. 2017. Ethnography as research aggregator. Pp. Chapter 10 In: Potts, L. and M. J. Salvo eds., Rhetoric and Experience Architecture. Parlor Press. ISBN: 978-1-60235-961-1.


Hawk, B., C. Lindgren and A. Mara. 2015. Utopian laptop initiatives: From technological deism to object-oriented rhetoric. Pp. Chapter 7 In: Dobrin, S. I. ed., Writing Posthumanism, Posthuman Writing. Parlor Press. ISBN: 978-1602354302.


Mara, A. 2014. Steampunk's identfy horizon and contested memory. Pp. 159-176 In: Brummett, B. ed., Clockwork Rhetoric: The Language and Style of Steampunk. University Press of Mississippi. ISBN: 978-1628460919.

Sorenson, K. and A. Mara. 2014. BookTubers as a networked knowledge community. Pp. 87-99 In: Limbu, M. and B. Gurung eds., Emerging Pedagogies in the Networked Knowledge Society: Practices Integrating Social Media and Globalization. IGI Global. ISBN: 9781466647572.


Mara, A. and M. Mara. 2012. Irish identification as exigence: A self-service case study for producing user documentation in online contexts. Pp. 173-186 In: St. Amant, K. and S. Kelsey eds., Computer-Mediated Communication across Cultures: International Interactions in Online Environments. IGI Global. ISBN: 978-1609608330.


Mara, A. and J. Edminster. 2011. Reinventing audience through distance. Pp. 189-201 In: Franke, D., A. Reid and A. Direnzo eds., Design Discourse: Composing and Revising Programs in Professional and Technical Writing. Parlor Press. ISBN: 978-1602351660.