The Business Strategy of Climate Change
Andrew J. Hoffman
- Holcim (US) Professor, Sustainable Enterprise, University of Michigan
- Associate Director, Erb Institute for Global Sustainable Enterprise
In this talk, Professor Hoffman will discuss the business implications of climate change: why and how companies should be paying attention to the issue. In a nutshell, climate change should be regarded as a market shift, one that will create winners and losers. In fact, business executives can be completely agnostic on the science of the issue and still see it as one of business concern. Professor Hoffman will present the results of several studies that look into the strategies companies are using to address this issue and attempt to integrate it into their business strategy.
Thursday, March 19, 2009