Titles

• Founder and Chief Executive Officer, Science+Story

Biography

Bob Lalasz is the founder and Chief Executive Officer of Science+Story, which he started in 2015 after a long career in strategic and digital marketing and communications for groups driven by ideas and science.

Before founding Science+Story, Lalasz was The Nature Conservancy's founding director of science communications, a position he created in 2010 after four years as the Conservancy's associate director of digital marketing. As science communications director, Lalasz developed the Science Impact Project, a two-year professional development program for Conservancy scientists. He coached dozens of scientists to become better presenters and panelists; developed messaging and outreach strategies for innumerable research papers; developed panel discussion series on society and the environment hosted by the New York Academy of Sciences; and oversaw the rebirth and growth of Cool Green Science, a Conservancy science blog that now attracts 1.5 million unique visitors annually. He was also communications strategist for the Science for Nature and People Partnership (SNAPP), a science-solutions incubator founded by the Conservancy, the World Conservation Society and the National Center for Ecological Analysis and Synthesis.

As the Conservancy's associate director of digital marketing, he directed digital content for all topline organizational channels, including its homepage, blog, Twitter feed and monthly membership email newsletter. The Conservancy's website won two Webby Awards under his leadership.

Lalasz has had a long career as an editor and digital strategist for idea-centered non-profits, including the Woodrow Wilson International Center for Scholars, Population Reference Bureau and American University. He is a founding member of the advisory council of Ensia, a magazine covering global environmental issues. He has also lectured on marketing and communications at Georgetown University's School of Continuing Education.

A longtime freelance writer on the arts and literature, Lalasz has also been published in numerous newspapers and magazines, including The Wall Street Journal, Washingtonian Magazine, the Raleigh News & Observer, and the Washington City Paper.

He graduated from the University of Wisconsin-Milwaukee in 1992 with a BA in intellectual history and film studies. Lalasz lives in Arlington, Virginia, with his wife and their two golden retrievers.

Education

• BA, Intellectual History and Film Studies, University of Wisconsin-Milwaukee